travel association-news

Brand USA unveils two major campaigns—'Get Facts. Get Going.' and 'American Originals'—to drive international visitor confidence and boost inbound travel demand ahead of FIFA World Cup 2026 and America's 250th anniversary celebrations.

Brand USA expands America the Beautiful platform with two major initiatives in 2026. New campaigns target international visitors ahead of FIFA World Cup and America's 250th anniversary milestone.

Korean travel veteran Henry Oh becomes first Korean chairman of the Pacific Asia Travel Association after contentious election at 2026 PATA summit in Gyeongju. The historic leadership shift signals renewed focus on Asia-Pacific tourism cooperation.

Travel Forward launches Connect, a new global membership community uniting tourism destinations and travel businesses around shared sustainability challenges in 2026, addressing long-standing industry collaboration gaps.

Dennis Bunnik, long-serving CATO chair, announces departure after 11 years in 2026. The decision coincides with a proposed merger between CATO and ATIA, signaling major shifts in Australia's tour operator landscape.

Envoyage strengthens member support with strategic appointments. Tracy Backshall joins as Global Head of Product, Caitlyn Paris as Content Manager, and Sharyn Ulcoq as Australia Business Development Partner in 2026.

Destinations International launches its inaugural virtual advocacy day in 2026, bringing together global tourism leaders to advance shared policy goals and strengthen community impact across international travel destinations.

Virtuoso CEO Matthew Upchurch discusses luxury travel's uncertain outlook in a travel interview video from Seoul Symposium 2026, revealing how premium networks adapt to market volatility and expand globally.

ATIA and CATO propose landmark merger creating unified Australian travel industry body from July 2026. Both boards endorse consolidation to strengthen advocacy and member representation across agents, operators, and wholesalers.

Dennis Bunnik exits as CATO chair after 11 years in 2026, coinciding with a proposed merger between the Council of Australian Tour Operators and the Australian Travel Industry Association, signaling major shifts in industry leadership.

Hotel Association of India backs PM Modi's domestic travel initiative, projecting substantial growth for hospitality across Tier-II and Tier-III cities in 2026. HAI cites employment and infrastructure benefits.

Travel Agents Federation of India shifts 2026 convention to Rhodes, Greece (October 4–7), marking strategic pivot from Southeast Asia to Mediterranean market expansion and European partnerships.