Minor Hotels Records THB 2.8 Billion Core Profit in Q2 2026

Minor Hotels reported a core profit of THB 2.8 billion (USD 84.3 million) for Q2 2026, marking a 2 percent year-on-year increase powered by strong luxury demand in Europe, the Americas, and Thailand.

Financial Results: Europe and the Americas Lead Growth

Minor Hotels has released its financial results for the second quarter of 2026, showing core revenue rising to THB 35.8 billion and EBITDA reaching THB 7.5 billion, representing a 2 percent increase year-on-year. Core profit for Q2 stood at THB 2.8 billion (approximately USD 84.3 million), a 2 percent expansion compared to Q2 2025.

The company's expansion was driven by a 5 percent increase in RevPAR across Europe and the Americas, supported by strong travel demands in Spain, Central Europe, and Italy.

In Thailand, the group experienced a 7 percent year-on-year rise in RevPAR in the luxury segment. System-wide RevPAR in the first half of 2026 grew 3 percent, led by a 4 percent increase in average daily rates (ADR). However, core profit for the first half of the year declined by 4 percent to THB 2.2 billion due to property renovation costs and foreign exchange volatility.

Network Growth: 29 New Management Agreements Signed in H1 2026

Minor Hotels continues to pursue an asset-light expansion model, signing 20 new hotel management agreements in Q2 2026. This brings the total number of signings for the first half of the year to 29 agreements, representing 2,165 rooms, positioning the group to surpass its 2025 record of 40 signings.

Key expansion milestones include the development of Anantara Miami Resort & Residences, marking the brand's debut in the United States. Additionally, the group is establishing three new Anantara properties in India, entering Türkiye, launching The Wolseley Hotel New York, and opening Avani Kyoto in Japan.

Luxury Openings and Soft Brand Launches

In the first half of 2026, Minor Hotels launched 11 properties containing 1,167 rooms across Europe, Asia, and Australia. New locations include Tivoli Palazzo 1880 Lecce Hotel in Italy, NH Hua Hin in Thailand, and Avani Mooloolaba Beach Hotel in Australia.

The group also entered Slovenia and Croatia. Brand development highlights include launching Porta Rossa Hotel Firenze as the first property under the Colbert Collection soft brand, and opening Tivoli President Milano. Several hotels in Spain and Germany transitioned to the iStay Hotels by NH concept. Anantara Vacation Club was also rebranded as Minor Vacation Club to cover a wider multi-brand format.

Sustainable Tourism and Community Integration

To match global conservation guidelines, Minor Hotels is integrating eco-friendly practices across its portfolio. These efforts include reducing single-use plastic waste and sourcing agricultural products directly from organic local farms.

Travelers can support regional economies by choosing community-based tours, hiring local guides, and buying crafts from independent vendors situated near destination properties. In Hua Hin and Lecce, local tourism departments encourage visitors to explore regional historical sites, keeping tourism spending within the host community.

Local Insider Travel Strategies

Optimal Booking Windows: To access luxury properties like Anantara at reduced rates, book during the shoulder seasons. Consider early November for Thailand and May for southern Italy.
Cultural Etiquette: When checking into properties in Thailand, the traditional Wai greeting is customary. In Italy, tipping for hotel services is appreciated but not legally required.
Culinary Specialties: Try local salento wines and friselle bread when visiting the new Tivoli property in Lecce, Italy. In Hua Hin, sample traditional kaeng som (sour curry).
Hidden Gems: Skip the busy tourist centers of Florence and explore the baroque architecture of Lecce, or visit the quiet beaches of Pranburi near Hua Hin.

Long-Term Outlook for Minor Hotels

The group expects the global hospitality sector to remain volatile in the second half of 2026 due to currency fluctuations and changing consumer behaviors. By focusing on room rate integrity, flexible management agreements, and diversified market entries, Minor Hotels aims to maintain a resilient business model that supports long-term growth and stable operations.