Introduction to Türkiye aims to reach 3.5 lakh Indian arrivals by 2025
In a significant leap, Türkiye witnessed a surge in Indian tourist arrivals, reaching a record-breaking 2.7 lakh visitors in the past year. The achievement reflects a 20% increase over the 2022 arrival numbers, marking an impressive growth trajectory for Türkiye as a preferred destination among Indian travelers.
Strategic Collaboration and Roadshow
To capitalize on this positive trend, the Ministry of Culture and Tourism of the Republic of Türkiye, along with the Türkiye Tourism and Promotion Agency, has collaborated with the Travel Agents Association of India (TAAI). Together, they have organized a six-city India roadshow, commencing from New Delhi. This initiative aims to strengthen ties, showcase Türkiye’s diverse attractions, and further boost tourism from India.
Ambitious Targets
Onur Gözet, Deputy Director-General of the Ministry of Culture and Tourism, Republic of Türkiye, revealed the ambitious goal of reaching 3.5 lakh Indian arrivals in the coming year. This strategic vision underlines Türkiye’s commitment to making India one of its top ten source markets within the next two to three years.
Enhancing Travel Infrastructure
Recognizing the crucial role of transportation in tourism, Gözet emphasized Türkiye’s efforts to ease visa application procedures for Indian travelers. With Turkish Airlines operating 14 flights per week from Delhi and Mumbai, and IndiGo offering the same frequency, the focus is on increasing flight connectivity between India and Türkiye. This initiative aims to facilitate smoother travel experiences and cater to the rising demand from Indian tourists.
Indian Weddings – A Growing Segment
Türkiye’s appeal as a destination for perfect weddings witnessed a remarkable surge in popularity among Indian couples in the past year. Gözet highlighted Türkiye’s interest in tapping into the Indian wedding segment, viewing it as an excellent opportunity to promote Indian culture in the country.
Diversifying Tourism Products
In line with their strategic goals, Türkiye aims to diversify its tourism product to attract a variety of Indian tourists. Gözet identified culture, history, events, shopping, weddings, and MICE (Meetings, Incentives, Conferences, and Exhibitions) events as the key areas of interest for Indian travelers. Türkiye is keen on catering to these preferences to align with the targeted tourist demographics.
Involving Indian Travel Associations
To further enhance their presence in the Indian market, Türkiye seeks to involve more Indian travel associations, including TAAI and the Outbound Tour Operators Association of India (OTOAI). Gözet expressed the intention to expand their outreach to potential markets such as Ahmedabad, Lucknow, Chennai, Bengaluru, and Chandigarh, recognizing their significant tourism potential.
Conclusion
Türkiye’s strategic initiatives, collaborative efforts, and ambitious targets underscore its commitment to becoming a top destination for Indian travelers. The record-breaking tourist arrivals, coupled with focused initiatives, signal a promising future for Türkiye’s tourism industry, with India emerging as a pivotal market for growth. As both nations continue to strengthen their ties, the roadshow and collaborative efforts stand as a testament to the shared vision of fostering cultural exchange through tourism.
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