Do Lawyers Need SEO Services: For hundreds of years, lawyers relied on word of mouth advertising, and more recently television and radio ads to generate new business.
But, now, with the proliferation of the Internet and social media, they really have no choice but to get on board with at least some digital marketing practices, including search engine optimization (SEO) techniques. The dNovo Group tells us why SEO services are so important for lawyers. We will discuss about “Do Lawyers Need SEO Services” in this article.
What is SEO?
SEO is the practice of using specific keywords in website copy, blog posts, and other content to bring new clients to a website organically. At the most basic level, an organization identifies high-use keywords that relate to the services or products they offer, then uses those keywords in content on their website. When a potential client searches those keywords, the company’s content appears in the search engine results based on relevance.
It’s not a fast way to generate business, but the leads that SEO captures are much better quality than those that come from other marketing methods. This is because if someone is searching specifically for your services, they’re already primed to buy what you’re selling. Plus, unless certain keywords decline in relevance (which is unlikely in the legal field), you’re building a long-term marketing tool that will continue to drive traffic to your website for years.
Drive Local Traffic
Probably one of the best benefits of SEO for attorneys is that they can target local clients. By adding a location to their keywords, they are able to filter out anyone who isn’t searching for a lawyer in a specific area. For example, if you practice divorce law in St. Louis, your keywords might be “St. Louis divorce attorney.” Then, anyone searching for a divorce lawyer in St. Louis will see your website in the search engine results.
Inexpensive, Long-Term Results
While you’re encouraged to use a variety of marketing channels and advertising methods, we know you need to budget carefully for your marketing efforts. SEO is one of the cheapest ways to grow your client base. In fact, if you have the time and skill, you can even implement SEO practices yourself without spending a dime. But, we know you’re busy and a professional can get you the results you want much more quickly than doing it yourself.
Moreover, once your SEO efforts get your website ranked on various search engines, you’ll stay there, possibly even moving up higher in the results as your SEO continues to work.
As long as people are searching for your keywords, your SEO marketing will be effective. Of course, you may want to target different keywords for different aspects of your legal practice and change up your keywords now and then, but once you get ranked, this all becomes much easier.
Other digital marketing methods require potential clients to already know of your brand. For instance, social media is only good if you can get in front of people through shares and subscriptions. But, with SEO, you can get your law firm in front of people who have never heard of you before. Your brand becomes more visible to people who are looking for your services.
Conclusion: Do Lawyers Need SEO Services?
Law firms can’t ignore SEO as an important method for building and expanding their client base. In fact, if you only implement one digital strategy right now, SEO should be it. I hope i have answered your question in this article about “Do Lawyers Need SEO Services”.
FAQ: Do Lawyers Need SEO Services
Does Google ads work for lawyers?
Google ads work for lawyers if they are properly targeted and the lawyer is willing to invest the time and money necessary to make the ads effective.
What is an SEO Law fellow?
SEO Law Fellows are lawyers who have completed a fellowship with the SEO Law program. Fellowships are typically one-year positions.